Dev Fest Noida 2025 Snap Lens
Link to open source: https://my-lenses.snapchat.com/36f3f72b-ed39-4f24-8be1-2830ca81088f/lens-folders/f737807f-7563-4d13-8608-5181886f9f36/lenses/51e39d79-a239-4a22-b825-aa3631bbabc9
Link to Live Project: https://www.snapchat.com/unlock/?type=SNAPCODE&uuid=303f0bea6254450f9aac7ac845e480a7&metadata=01
The DevFest Noida 2025 Snap Lens is a creative AR experience I designed using Snap Lens Studio to celebrate one of India’s most vibrant technology events. Google Developer Groups’ DevFest Noida 2025. This lens embodies the true spirit of innovation, community and technology that DevFest stands for, blending immersive design with dynamic visual effects to engage attendees and developers alike.
The concept behind the lens was to create an interactive digital accessory that amplifies the excitement of the event, both online and on-site. The lens incorporates vivid visual elements inspired by the Google Developer color palette, merged with AR animations that react to facial movements and gestures, symbolizing the connection between humans and technology. The DevFest Noida 2025 logo appears dynamically within the frame, surrounded by digital confetti, glowing particles and geometric motion patterns representing innovation, coding and collaboration.
I designed the lens to be lightweight, smooth and universally accessible, ensuring that participants could easily use it to share their DevFest experiences across Snapchat and other social platforms. It not only serves as a fun engagement tool but also as a creative way to promote the tech culture and developer ecosystem of Noida.
Through this project, I aimed to merge my passion for augmented reality design and technology while contributing something meaningful to the developer community. The DevFest Noida 2025 Snap Lens represents how AR can be used to celebrate technology events, bringing digital creativity and real-world innovation together in one exciting, shareable experience.
