SEO Specialist

Safna IT Services is a leading innovative information technology services provider located in Dubai, United Arab Emirates. With over 8 years of experience in the MENA region, we are dedicated to boosting our client's business growth with thoughtful design and high-quality services. Our team has worked with numerous partners, completing over 80 projects efficiently and rapidly. We are seeking a detail-oriented and results-driven SEO Specialist to join our digital marketing team. The ideal candidate will have a strong understanding of SEO best practices, excellent analytical skills, and a passion for driving organic traffic to our website. You will be responsible for optimizing our online presence and implementing strategies to improve search engine rankings. Tasks Key Responsibilities Keyword Research: Conduct thorough keyword research to identify opportunities for content creation and optimization. On-page Optimization: Optimize website content, meta tags, and images to enhance search engine visibility. Technical SEO: Perform technical audits and implement best practices to improve site performance, including page speed and mobile responsiveness. Content Strategy: Collaborate with content creators to develop SEO-friendly content that aligns with search intent. Link Building: Develop and execute effective link-building strategies to increase domain authority. Analytics & Reporting: Monitor and analyze website performance using tools like Google Analytics and Search Console; provide regular reports on SEO metrics. Stay Updated: Keep up-to-date with the latest trends and algorithm changes in SEO and digital marketing. Competitor Analysis: Conduct competitive analysis to identify strengths and weaknesses in our SEO strategy compared to competitors. Requirements Requirements Education: Bachelor’s degree in Marketing, Communications, or a related field. Experience: 5+ years of experience in SEO or digital marketing. Technical Skills: Proficient in SEO tools (e.g., SEMrush, Moz, Ahrefs) and analytics platforms (e.g., Google Analytics, Google Search Console). Understanding of HTML/CSS: Basic knowledge of HTML and CSS for on-page optimization. Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions. Communication Skills: Excellent verbal and written communication skills. Project Management: Ability to manage multiple projects and meet deadlines in a fast-paced environment. Problem-Solving: Strong problem-solving skills and a proactive approach to challenges. closing date is 19/09/2024