Google Play Study Jam: Sustainable Business Growth

Google Play Academy Study Jams are study groups for developers who want to learn the tips and tricks to build apps that truly delight users. The curriculum is designed specifically to help Android developers and their team learn business-focused techniques on monetization, organic user acquisitions, optimization, and much more, that will set them up for success on Google Play.

Move beyond user acquisition towards driving stronger engagement with existing consumers. Prioritize long-term, value-building engagement strategies over short-term tactics, and employ techniques to encourage sustainable business growth. Learn how your first-time user experience can set you up for success, how to optimize your experience to encourage regular usage, and leverage engagement reports to support strategic decisions.