Design Competition
Event Overview
| Details | Information |
|---|---|
| Event Name | Design Competition |
| Format | Hybrid — Online Competition + In-Person Finale |
| Registration Fee | Free |
| Participation | Individual Entries Only |
| Prize Pool | ₹1,00,000 |
| Finale Locations | Delhi & Bengaluru |
| Finale Date | October 2026 — One-Day Event |
| Round 1 | Online — Open Across India |
| Round 2 | In-Person Finale — Delhi & Bengaluru |
THEMES
Choose Your Challenge
Choose your own creative angle, but make sure your work is built around the product as it exists today. Focus on real user needs, authentic use cases, and compelling design ideas.
01 — Paytm UPI: P2P Payments
Person-to-Person Payments
Design for everyday money transfers between people using Paytm UPI.
Think about real-life moments such as:
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Splitting a restaurant bill with friends
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Sending rent to a flatmate
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A parent transferring money to a child studying in another city
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Sending money to family or friends instantly
Product: Paytm UPI — Money Transfer
02 — Paytm Postpaid
Spend Now. Pay Next Month.
Explore creative ways to communicate and design for Paytm Postpaid — including its use on UPI.
For many users, Paytm Postpaid can represent their first experience with a line of credit. Think about how design can make the product feel clear, useful, and relevant while communicating responsible usage.
Product: Paytm Postpaid
03 — Paytm Money
Invest. Trade. Grow.
Create experiences and content for Paytm Money, a digital wealth and investment platform.
The platform enables users to invest and trade across stocks, mutual funds, IPOs, ETFs, and more.
Explore ways to make investing and wealth-building more engaging, accessible, and easy to understand for today's users.
Product: Paytm Money
Choose Your Angle. Build for the Real Product.
Whether you focus on everyday payments, flexible spending, or investing and wealth creation, your submission should demonstrate a strong understanding of the product, its users, and the opportunity for design to make a meaningful difference.
Description
A nationwide design competition challenging participants to create innovative AI-powered creatives and videos across three live Paytm products.
Compete for a ₹1,00,000 prize pool, gain a hiring opportunity, and showcase your work at the offline finale in Delhi or Bengaluru.
Top 50 participants will qualify for the in-person finale.
Eligibility
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Open to final-year design students and early-career working professionals across India.
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Individual entries only; team submissions are not permitted.
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Participants must be 18 years or older.
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Free to enter.
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You do not need to hold a formal designer job title to participate.
Competition Format
Round 1 — Online
Participants submit their entries online across the available competition tracks.
Round 2 — In-Person Finale
The Top 50 participants will advance to a one-day offline finale in Delhi or Bengaluru in October 2026.
Finale Locations: Delhi & Bengaluru
Rules & Guidelines
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Original Work Only
All submissions must be original work created specifically for this competition. -
No Previously Published Work
Work that has previously been published or awarded is not eligible. -
Generative AI Disclosure
Any use of generative AI must be clearly declared, including the AI tools used and how they were used. Failure to disclose AI usage may result in disqualification. -
Licensed Assets Only
Stock images, footage, fonts, music, and other third-party assets must be royalty-free or properly licensed. Participants must retain proof of licensing where applicable. -
Use the Official Brand Kit
Participants must use the official brand kit provided in the Resources section. Do not recreate, modify, distort, or misuse official brand assets. -
Track Limit
Each participant may participate in a maximum of two tracks, with one submission per track. -
Appropriate Content
Submissions must not contain discriminatory, defamatory, explicit, or politically partisan content. Content must not disparage or negatively target other brands. -
No Fabricated Information
Do not invent product features, rates, offers, statistics, or other product information. -
Theme 3 — Age-Appropriate Content
All work submitted under Theme 3 must be age-appropriate and must not encourage teen spending. -
Disqualification & Changes
Paytm reserves the right to disqualify any entry that violates these rules. Paytm may also modify the competition format, timeline, or prizes with prior notice.
Key Highlights
₹1,00,000 Prize Pool · Top 50 Finale · Delhi & Bengaluru · Hiring Opportunity · AI Creatives & Videos · Free Entry · Open Across India · Individual Participation
Comments
FAQs
Is there a fee?
No
Will I get feedback?
The top 50 get a portfolio review. Non-shortlisted entries do not receive individual feedback.
Is the finale judged on my online entry?
No. Your online entry qualifies you for final. The podium is decided on the live work you produce on the day
Do I need to bring anything to the finale?
Your own laptop and charger, and any software you work in. Everything else is provided.
Does Paytm cover travel?
Paytm covers the venue, meals and materials for the finale. Travel is yours to arrange.
Can I edit after uploading?
Yes, any number of times before the deadline. Only the latest version is judged.
Do I need to be a design student?
No. Students and working professionals are both welcome
Can I submit as a team?
No. Individual only.
Can I enter more than once?
Yes — up to two tracks, one entry each. They can be different themes.
Do I have to use AI?
In the AI Social Media Creatives track, yes. In the other two it is optional but must be declared if used
