1Video Editing 3 Problem Statements
Create a short-form video for your chosen product.
Submit: One video, 15–45 seconds · MP4, 1080p, 9:16 or 1:1, under 200 MB · original or royalty-free audio · a note of up to 200 words covering the idea, approach, and all tools and
asset sources
AI-generated footage is allowed but must be declared.
1.Campaign Creatives: Product launches, promotional campaigns, festive campaigns, brand
awareness posts, or social media ad creatives.
2.Creative Formats: Reels and short-form videos Product films Motion graphics AI-generated videos Before-and-after transformations Storytelling videos Animated product explainers
3.Use of AI: You can use AI for ideation, image generation, copywriting, visual exploration,
backgrounds, concepts, and other parts of your creative process.
2AI Social Media Creatives 3 Problem Statements
Design a set of social media creatives using AI or tools as a core part of your process.
Submit: static creatives as one coherent set · 1080×1080 or 1080×1350 px · PNG/JPG in a
single PDF · a note of up to 200 words covering the idea, AI tools used, and 2–3 key prompts
AI Prompt and tool disclosure is mandatory.
1. Campaign Creatives: Product launches, promotional campaigns, festive campaigns, brand awareness posts, or social media ad creatives.
2. Creative Formats: Static posts, carousel concepts, posters, memes, product visuals, or a complete mini social media campaign.
3. Use of AI: You can use AI for ideation, image generation, copywriting, visual exploration, backgrounds, concepts, and other parts of your creative process.
