As the Sr.Content & Creative Strategist at Josh Talks, where I lead the end-to-end content production for Josh Talks Aasha, the women empowerment and gender bias vertical, a rapidly growing channel with 900K+ subscribers. I lead the full spectrum of content production, from curating compelling speaker stories and scripting, to providing creative direction on shoots and collaborating closely with post-production teams. My role blends strategic storytelling with hands-on execution, ensuring each piece resonates deeply and drives meaningful engagement. I have proudly partnered with eminent organizations such as UNICEF, delivering impactful content on taboo topics that have garnered over 1.5 to 2 million views, and contributed creative ideation on podcast episodes featuring some of India’s most influential entrepreneurs. My expertise lies in transforming complex narratives into accessible, engaging formats that grow audiences and spark conversation. With a strong focus on creative strategy, content optimization, and social media growth, I specialize in driving audience engagement and maximizing reach across digital platforms. I leverage data-driven insights, YouTube analytics, and performance metrics to continuously refine content strategies, boosting virality and retention. I am passionate about taking on roles that allow me to merge creativity with strategy, whether as a Creative Strategist, Content Strategist, or Social Media Specialist helping brands and platforms connect authentically with their audiences through impactful storytelling.