Anubhav Pandey

- Directed the organization’s digital performance marketing initiatives across multiple paid platforms including Meta (Facebook/Instagram), Google Ads, and LinkedIn. - Strategically managed and optimized digital ad campaigns to align with business objectives and drive consistent lead generation. - Built and executed full-funnel marketing campaigns tailored for high-ticket educational programs, focusing on awareness, engagement, and conversion. - Developed and managed marketing automation and CRM workflows to enhance lead nurturing and boost enrollment efficiency. - Collaborated cross-functionally with content, design, and product teams to produce high-impact creatives, landing pages, and user journeys. - Conducted competitor analysis and market research to maintain a competitive edge in digital marketing practices.

Developed the brand from scratch, including content strategy, editorial direction, and digital growth roadmap Created and published original articles, founder interviews, and trend reports across startups, tech, and marketing Built and managed a contributor network of writers, freelancers, and ecosystem insiders Drove traffic growth through SEO, social media marketing, newsletters, and strategic partnerships Led performance marketing (Meta Ads, Google Ads) to promote high-performing content and lead magnets Implemented funnel strategies for lead gen, community sign-ups, and content monetization Oversaw analytics, A/B testing, and growth reporting using GA4, Looker Studio, and similar tools

- Drove user acquisition and retention through targeted lifecycle campaigns and optimized paid media across Google UAC and Meta Ads, improving cost efficiency and conversion rates. - Ran extensive A/B testing of creatives and messaging, identifying top-performing ad sets and improving campaign ROI. - Led App Store Optimization efforts using tools like AppTweak and SensorTower to boost app visibility and conversion rates. - Collaborated closely with founders and product teams to develop reactivation strategies and refine user journeys. - Conducted market research to stay ahead of consumer trends and guide marketing campaigns.

- Strategized and executed high-impact paid media campaigns on Google and Meta, accelerating app downloads and optimizing user acquisition cost. - Optimized the conversion funnel from website visits to app installs using data-driven CRO tactics, significantly improving activation rates. - Led comprehensive App Store Optimization efforts, enhancing organic search rankings and driving sustained growth in app discoverability. - Partnered with UX/UI teams to redesign the app experience, boosting user engagement and retention through intuitive design improvements. - Developed and managed dynamic social media content calendars, growing Instagram followers and fostering active community engagement.