Hitesh Daga

Lead backend and full-stack engineering initiatives for a large-scale WhatsApp automation platform spanning 10+ business verticals. Design and maintain C#/.NET Core REST APIs, backend workflows, React-based internal applications, and Meta API integrations for template management, campaign creation, monitoring, and communication automation. Drive production reliability through centralized logging and monitoring, collaborate with business and cross-functional stakeholders on requirements and technical solutions, coordinate production rollouts, and mentor incoming engineers. Collaborate on Kafka-based event-driven workflows supporting chat and botflow systems.

Developed and maintained production C#/.NET Core backend services and REST APIs supporting WhatsApp automation workflows across 10+ business verticals. Built integrations with Meta APIs for template management, campaign workflows, and communication automation. Contributed to Kafka-based event-driven workflows and React-based internal applications while debugging production issues and improving reliability through logging and monitoring. Worked closely with cross-functional stakeholders in an Agile environment to deliver and support production solutions.

Developed and tested 15+ backend APIs, botflows, and webhook integrations using C#/.NET and MongoDB across 5+ product verticals, supporting real-time customer workflows. Developed MySQL queries for backend validation and reporting, reducing manual QA checks by 20%. Contributed to Apache Kafka prototyping for event-driven service communication and collaborated with engineering teams on testing, debugging, and production delivery.