paarth agarwal

• Boosted web performance by improving LCP, FCP, and load time metrics raised Core Web Vitals score from 53% to 78% , enhancing overall user experience and SEO • Designed and executed 10+ A/B tests on UI flows and user journeys, doubling conversion rates from 5% to 10% • Engineered and deployed a full-featured AI-powered baby name generator using modern front-end frameworks and clean architecture • Architected AWS cloud infrastructure (EC2, S3, CloudFront, Amplify, ECS, CodePipeline, Lambda) to automate deployments via CI/CD pipelines and integrate Shopify APIs with internal data systems • Built custom Shopify and WordPress extensions with integrations for GA4, Klaviyo, and Shopify Admin API, automating data synchronization through serverless functions • Developed dynamic sales campaign interfaces based on complex business logic, state management, and responsive UI components

• Engineered user input validation systems to prevent duplicate customer IDs with real-time error handling, improving data integrity and user experience • Built reusable UI components in Storybook to accelerate frontend development and maintain design consistency across micro frontend architecture • Implemented comprehensive logging mechanisms for micro frontend applications to track user journeys, debug errors, and enhance application monitoring