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Work History

Product Manager

Nojoto - India's Largest Storytelling Platform · Gurugram

Jan 2022 – Present·4 yrs 5 mos

Increased Daily Timespent of Activated Users by 150% by Formulating GTM Strategy for Achieving PMF in 6 Months. Increased Follows/User/Month by 133% by Forming and Managing Network Effects within the Product Improved Activated User Conversion by 87% by Strategizing and Experimenting for User Activation from Acquisition on the platform and Found Aha Moment (Activation Point) for the Users. Envisioned Product Strategy using E-M-A-T (Empathy , Motivation , Ability , Trigger) and Prioritized 200+ user stories following Agile Methodology . Formed and Led 'Do or Die Program' - An initiative for User Research and Understanding Pain Points. Collaborated and Communicated with 4 different teams while managing Whole Consumption vertical of the business.

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