Shalini Choudhary

GUS is a network of institutions, affiliates and partners that offer globally-respected coursesand qualifications to students from all corners of the world. Outlining my duties below as Senior Manager (SEO Vertical): - Heading the SEO vertical and team of SEO professionals and writers for driving organic growth across all brands. - Developing and implementing long-term SEO strategies that align with the organization's overall business objectives. - Identifying new opportunities for growth generation through SEO and making data-driven recommendations to senior leadership. - Collaborating with cross-functional teams, including content creators, web developers, and graphic designers, to optimize website content and design for search engines. - Defining KPIs for SEO and developing a measurement framework to track and report on performance to key stakeholders.

GroupM is the world's leading media investment company. Outlining my duties in the role of SEO Manager: - Industry Exposure/Client Handled - FMCG, Entertainment (OTT), Automobile & more. - Results driven for FMCG brand include overall 20% increase in non-branded traffic for 3 vertical websites i.e., Dental Care, Beauty & Health Supplements. - Spearheading Content Strategy & Marketing for an entertainment industry client (OTT platform). Integrating a top to bottom-of-the funnel approach to increase organic traffic, boost brand awareness, drive subscriptions and user retention on the platform, aligning with the brand's values and audience preferences. - Driving SEO campaign growth of clients by suggesting future roadmap of opportunities.

Sharing below brief summary of achievements and responsibilities carried out as a Digital Marketing Analyst at JLL: - Collaborated with digital team on daily revisions to page content, pictures, and videos, resulting in 15% higher visitor traction. - Hands-on working on AEM (Adobe Experience Manager) platform for rolling out changes on webpages. - Conducting comprehensive keyword research to identify high-traffic and high-converting keywords to target. - Pre and post lauch check of websites/subdomains rolling out in different regions across the globe.

Started off my professional journey with dream organization, Ogilvy. Highlighting below the responsibilities, learning and opportunities, I came across as a new bee and curious learner: - Industry Exposure - FMCG (Spencers, Fortune Foods, Dove, & more), B2B (Mphasis), Hospitality, Art & Craft etc. - Analyzing competitors' websites, client website traffic, and performance metrics to identify trends, patterns, and areas for improvement. - Research & contribute ideas in development of SEO strategies to improve client website rankings and traffic, including on-page optimization, content optimization, and link-building strategies. - Managing and tracking website performance using tools such as Google Analytics, Search Console, and other SEO software. - Creating reports and presentations to communicate SEO performance metrics and recommendations to stakeholders.