Rajeev Lekhwar

1. Responsible for handling seven major sports websites with an overall traffic of around 123 Million+ PageViews/Month 2. Performed technical SEO audit of the websites to uncover underlying issues related to crawlability, renderability, indexability, response codes (3xx, 4xx, 5xx, or 0 codes), breadcrumb usage, canonicalization, pagination, and more 3. Did comprehensive market research (keywords analysis, search demand assessment) for launching the new demand pages for our blog section to tap into the consistent demand throughout the year closing the dependency on news articles 4. Recommended the ideal Hreflang implementation for the websites to expand their exposure in the respective geographies 5. Created strategic roadmaps focused to increase the subscribers on our SaaS website 6. Migrated from UA to GA4 and implemented the conversion funnel for various stages of the User Journey 7. Implemented the Google Tag Manager to track the events in order to trace the conversion funnel 8. Create Looker Studio Dashboard to visualize the traffic data and conversion funnel 9. Introduced a new segment of comparison URLs with the intent to expose the website to an absolutely new set of audience that will eventually get converted 10. Experimented with the Meta Info of the websites with the goal to increase the CTR and average position

1. Performed technical SEO audit of the website to uncover underlying issues related to crawlability, renderability, indexability, response codes (3xx, 4xx, 5xx, or 0 codes), breadcrumb usage, canonicalization, pagination and more 2. Did comprehensive market research (keywords analysis, search demand assessment) for launching the international versions of the website (German and Spanish) 3. Recommended the ideal hreflang implementation for the websites adhering to the Search Guidelines 4. Improved the website information architecture by running a/b tests to ensure the recommendations are resulting as per the hypothesis (Added several new categories in the main nav bar) 5. Created a framework to improve the strength of the pages both internally (via internal linking) and externally (via backlinks)\ 6. Acquired backlinks from high-quality (DA/DR: 80+ websites) niches websites on contextual anchor texts 7. Created strategic roadmaps focused on increasing the MQLs and pageviews via Organic Channels 8. Got structured data implemented on Blog and Pillar Pages (FAQ Schema, Article Schema, Organization Schema) 9. Experimented with ‘Exit Intent Pop-ups’, and ‘Email Nurtures’ to keep the visitors engaged with the website 10. Created pillar pages with the help of the content team with the agenda to increase the traffic on the website

1. Developed strategic roadmaps that resulted in the Organic Traffic Growth 2. Worked with engineering counterparts to make sure strategic direction is being realized, i.e. answer clarifying questions, verify solutions meet the goals 3. Defined and regularly monitored the performance & success metrics, and other analytics to gauge the SEO health and understand organic search performance 4. Performed large-scale keyword research and Search Market Analysis 5. Identified SEO best practices and areas for improvement and drive those initiatives via SEO Audits 6. Evaluated experimental results and pushed forward next steps at a rigorous pace 7. Identified and analyzed competitor techniques, as well as benchmark performance against theirs 8. Gathered and drawn insights from data that helped define areas of SEO optimization 9. Used data-driven approaches to help guide the decisions and continuously improve our SEO health 10. Collected and disseminated performance data for the Performance Reporting

During my Training with The Digital Education, I was responsible for executing the below mentioned tasks: 1. Analyze competitor websites and determine content gaps across each vertical 2. Research on various keywords and suggest articles to the editorial team on the basis of this research that would drive traffic to various client websites 3. Determine business opportunities across different verticals 4. Prepare detailed strategy reports that would be helpful to the editorial team in making decisions 5. Optimize existing content 6. Use new and existing tools to determine ways in which we can optimize existing editorial content and rank higher on search engine results 7. Remain up-to-date with the latest trends and best practices in SEO